With a clean black & white ad, Tidal launched itself into the competitive world of online music streaming services this year.  A minimalist logo on top ads to the overall feeling of modern minimalism Tidal wants to market itself after.

This year marked the launch of the new music streaming service Tidal.  Tidal was relaunched by Jay-Z with several other big name artists, and is marketed as a new alternative to streaming services like Spotify and Pandora.  Tidal pushes their higher fidelity audio and better pay for the artists hosted through their service.

The new logo for the service reflects this.  With a grayscale background and white lettering, attention is brought to the logo, name, and main feature of the service, which is “high fidelity music streaming”.  The logo itself is very minimal, with four boxes making up the letter “T”.  An analysis suggests that maybe the logo is supposed to represent artists banding together to publish their music, which is what Tidal has marketed itself after.  The grayscale background shows a pair of headphones resting on a table on top of a booklet of sheet music.  Most likely this would be from the artist’s recording studio, further suggesting the artists connection with the company.

The design of this ad is very clean and minimal, which gives myself a feeling of sophistication looking at it.  A feeling of modern arises as well, making me think that this service is very fancy and clean.  With that feeling one can hope that their application would be similar to the ad itself.

All in all this ad seems to do a good job at promoting what the service wants to offer.  I would definitely consider looking into the company further and maybe become a potential customer.